Gamblers come in all shapes and sizes, and from all walks of life. A dynamics group, here are some key facts about gamblers:

  • Americans in upper income brackets have the highest gambling participation rate with 34% of American adults who have incomes above $95,000 participating in casino gaming.
  • Casino gamblers are more likely to: go out to eat, go on vacation, go out for entertainment, watch spectator sports, etc.
  • Casino gamblers have higher median income than average.
  • The average adult gambler is more likely to save, manages their money better, travels and entertains more frequently then the non-gambler
  • 54% are women

Casino Media Group’s products allow for extensive demographic targeting. For a detailed demographic breakdown on gamblers in the US, click here for Harrah’s landmark gaming survey.